Brief

Channel 4 is a brand that is recognised for its singularity, style and attitude delivered on-air through its programming and creative excellence. This needed to be extended to all its off-air communications.

Response

Working as design partners required living and breathing the brand in order to share the unique feel for Channel 4 that its people have. Just as with the programming, the identity pulled many disparate pieces of communication together as one brand. Images were treated in an almost televisual manner to capture the attitude of the on-air execution.