Brief

GridClub is an educational website for Key Stage 1 and 2 children, their teachers and their parents. It was formed as a joint venture between Channel 4 Learning and Intuitive Media, to make learning fun through activities closely linked to the curriculum. In order to secure some Government funding, there was a need to launch the site whilst content was still in development. The identity therefore had to allow for organic development of the site.

Response

The ‘construction kit’ solution worked for brand communication as well as on a practical level. The ‘building’ metaphor for learning perfectly suited a site that was always going to be added to.

In addition to the distinctive construction design and colour palette that were totally unique within the education sector, graphic little characters were used to sign post the site. These are fun and simple whilst being cool and stylish enough for the older Key Stage 2 children. Overall the identity stood out a mile from other education materials providers, truly making learning look fun.