Brief

We all know Tizer, it’s been on British shelves for years and should really be a classic soft drinks brand. Instead it had become a ‘jokey’ product, and although it had enjoyed some successful periods, it had relied on personality alone. Over time, it had lost authority, product truth and ultimately brand equity.

Response

To re-instate authority, credibility and product appeal, we revisited Tizer’s heritage, creating a modern take on an early design and re-introducing product cues.