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When all the sector is pastel and silver, hearts and petals, what an opportunity to stand out from the crowd.

Surely wedding planning should be full of passionate and exciting experiences.

Shouldn’t buying your wedding rings be as memorable as choosing the dress? And why not be as stylish as a fashion label?

Hatton Garden based COO Jewellers, compete predominantly in the wedding ring market. A couple of years ago they had the foresight to shake it up.

Defining their brand and adapting their approach, product and service to develop a personal experience was central.

Their identity delivers a bold, passionate statement in an otherwise soft, pastel-hued market. The remarkable change has been fundamental in moving the brand from a wedding show based business, into a high street retailer of potential.

• Brand strategy • Identity • Naming • Packaging design • Exterior & interior design direction • Illustration

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