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Phenomenal, unique tasting IRN-BRU is Scotland’s no.1 soft drink brand.

It is fiercely cherished by the nation (and grudgingly shared with the rest of the world).

With a history of much-loved advertising campaigns and stand-out packaging design, its identity through-the-line had some ground to cover.

Capturing the character of IRN-BRU’s advertising and the punch of its packaging design, the visual identity provides the link from TV to point of purchase.

Jaunty linear panels frame precisely focused art direction, presenting packs and everyday imagery with the boldness and dynamism that the BRU demands.

It all adds up to a powerhouse orange and blue expression of IRN-BRU’s invigorating strength and skewed character that can’t be ignored – even by the English.


• Identity  • Illustration

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