MAKING THE ORDINARY, EXTRAORDINARY
Brought to life with the famous ‘hit of oranges’ ad campaign and an attention-grabbing black pack, Tango was a brand that couldn’t afford to stand still.
In its heyday, one of the UK’s most loved brands truly gobbled through ideas with its huge personality.
• Packaging design • Design guardian • Through-the-line communications • Illustration • Photography
Tango never had conventional brand rules, but it had a very clear vision – to be the irreverent hero of British youth culture.
It was down to those who worked on the brand to create its relevance to modern culture: how to grasp it, how to handle it, where to take it and how to let it entertain.
Over 8 years of design guardianship, close team collaboration and a never-ending stream of ideas (some insane) meant that every communication, big or small, engaged and connected our public, who really knew when they’d been Tango’d.