Visual Stream
A visually led strategic approach for creating
meaningful Visual Identities
Our Belief
Why Now?
Why Us?
Our Offer
We believe brands that constantly engage consumers, across
all channels, have identities that go beyond just recognition - they have meaning.
Visual Stream creates meaningful Visual Identities, using key stakeholder collaboration, to define the visual codes rooted in the brand.
It results in coherent brand communications that are also varied and engaging .
Consumer
Visual
Experience
A varied yet recognisable consumer experience bursting
with the brand's character and strength.
Click images to enlarge.
Energy, efficacy and style across a broad
spectrum of different communications.
Design creates scale and hub-bub and an experience where bustling
atmosphere and value doesn't feel cheap.
Successful brands, have at their core an unswerving belief –
a deep conviction of what they stand for and a crystal clear
understanding of the difference that sets them apart.
Brand communications play a major role in conveying a brand's belief –
which are made more engaging, given greater emphasis and become
more memorable and ownable when enriched by a meaningful visual identity.
Number of channels/competitors
Diversity and number of channels growing
Market boundaries
no longer defined
1980's
Purity of
communication
1990's
Unifying of communication
through 'Monolithic Identities'
2000's
Flexible yet coherent communications – must engage and stand out
In the 1980's a smaller competitive environment meant more time and less stretched budgets.
To unify the emerging new marketing channels of the 1990's, traditional structured
brand identities were forced to fit all the new formats.
Nowdays with so many channels and choices, communications need to be richer and more interesting - traditional brand identities don't deliver this level of engagement.
In 1997 we saw the need for design to help across the
multitude of communication channels. We became long term
'Visual Guardians' for several brands.
Working on so many different manifestations of a brand has given us extensive
experience of Visual Identity requirements in different channels.
Our Visual Stream approach is relevant at any stage within a brand's lifecycle.
Whether your start point is pack design, brand creation or progressing an existing visual identity, Visual Stream gives you a powerful platform for creating meaningful visual communications across all channels.
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