A brand’s identity expresses its value set – its visual language, tone of voice and behaviour.

Our collaborative approach uses the knowledge of the brand’s key stakeholders and listens to their needs. This results in the development of guiding principles for identity across all communications that are creatively inspiring and coherent.

Our identity development includes: naming, tone of voice, architecture, Brand Book and extension across channels.

Packaging is a brand’s flag – it’s the core representation of a brand’s value set.
When we develop a brand’s packaging we design with the broadest context in mind, considering how the brand’s identity extends off pack to ensure all communications lead back to point of purchase.

Our packaging development includes: naming, tone of voice, architecture, structure and design source (direction, example and master elements for extending the packaging design off pack).

We’re set up to slot seamlessly into any team. We’re generous and open with our work, encouraging easy and effective relationships with other creative teams. Our approach enrolls agency teams, so that solutions are shared and understood and day-to-day communication is opened for ongoing development.

Our guardianship includes: enrolment in approach, reviews, day-to-day liaison, sharing understanding of guiding principles and development of any design requirements.

Every communication is an opportunity to tell the brand story. Achieving consumer engagement and brand recognition with every piece of communication creates the strongest brands and maximises budgets.

Our approach adds meaning and builds distinctive assets into identity, achieving coherence, recognition and engagement.

Our POS & print communications design includes: extension of identity, creation of promotion, sponsorship or ad campaign visual style for all channel communications and a design source (guiding principles, examples and master elements).

Culture is continually shifting, environments change, consumers’ need states and attitudes alter. Innovation helps brands move forward. It takes insight, imagination and understanding. We complement our client’s team by exploring visually from the earliest stages to ‘flesh out or flush out’ ideas.

Our innovation includes:
Visual exercises for idea generation workshops, concept visualisation, concept boards, naming, identity creation. We work with the client’s innovation team offering the visual input and design strategy or if our clients require, we introduce our partner AHA and a complete service, end to end from strategy to execution.